Now before you click away, let me tell you why I’m certified to write on how to improve blog design. First of all, I just redid my blog top to bottom, and it looks amazing! Secondly, ever since doing that, in the past two days, my bounce rate has decreased drastically from 60 percent to 45 percent. So that definitely says something.
You should aim for compact, elegant and clean but colorful and vibrant. I’d recommend sticking to the minimum, with a lot of white spaces (not big chunks of screen, we’ll talk about this in a sec).
More character spacing
Here on Cawing Carleton you might have noticed that in the new design I have the text more spread out and easier to read and more attracting. This is because I increased the character spacing. It makes such a difference, trust me! All you have to do is change the character spacing and you’re on your way to decreasing your bounce rate.
More line spacing
Like character spacing, this also makes a huge difference in terms of Readability. It’s more attracting when each line is distinguishable from the previous and next one. It not only makes the post easier to read, but it also just makes the site look welcoming and the text doesn’t intimidate you, whether it be five hundred or twenty five hundred words. It definitely does improve blog design a lot.
Small text size
Not going to lie. I hate big font sizes on blogs. Don’t get me wrong, for some blogs it works, like Melyssa Griffin’s blog here, has a pretty big size. But it fits in with the theme and the style of her site.
But for normal blogs? Small font = better font. Again, don’t go too small, just keep it medium and legible. This, I personally find to be very changing in blogs, so definitely give it a go! I can’t guarantee this, but it’s my personal preference and opinion that having small text will improve blog design and readability.
Not more than four fonts
Cramped up and busy blogs are the worst. It hurts me so much when I see really good content, but then the website is just messed up–littered with ads, every single thing is in a different font style, type, transformation, etc. Everything is so saturated with color they practically burst into your eyes.
So don’t use more than four fonts. I’d recommend choosing two primary fonts; one for the headings and one for the body text. Too many fonts and fanciness will not improve blog design or retain traffic. In fact, it will do quite the opposite.
Simple, elegant fonts, no cursives in main content
Keep the fonts simple and elegant. Try to keep away from busy and bright fonts, especially cursive (Except if you’re using it in the header or a graphic or something) and brush fonts. If you want, I can do a whole post dedicated to fonts alone, but right now, that’s all I can say–keep. It. Simple.
Simple Color Palette
Stay away from too dark or too vibrant colors. Go in between. I like soft, pastel colors. To stick to something, I’d recommend making a color palette or looking one up on google. (Again, I could do a whole post dedicated to this topic entirely). Or you could just go with a plain greys, whites and blacks palette.
Easy to navigate
This is the most important part of it. Make sure your site is easy to navigate through. It should be really elegant, simple and compact (I feel like I have said this a million times now). Everything should be nicely laid-out in front from the menus to the ‘read more’ buttons.
I feel like this is obvious, but I’m still going to say it, your site must be responsive. This means it should appear well on all devices (mobiles, tablets, laptops, etc). Make sure you have a responsive theme. Most themes are, but make sure you check before you buy!
And that’s it for this post! I know it was really short, but I just wanted to do a post dedicated to blog design, since I think it is highly looked over. So yeah…let me know in the comments if you would like to see more posts on fonts and color palettes or really anything along the lines. I’d love to pick up post recommendations you’d like to see!
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