Pinterest Algorithm. Today I’m going to be showing you guys how Pinterest works and why it’s known as any blogger’s BFF. Just bear in mind that I’m sharing only what I know – I’m in no way a Pinterest expert of any sort. Also, this post is more of a ‘How Pinterest Works’, and not ‘How to Use Pinterest to Grow Traffic’.
Pinterest is the number one way to direct traffic to your blog other than SEO and Social Media. I get more than 80% of my blog traffic from Pinterest and that’s a lot. I’ve learnt some tips on how to use Pinterest as your vacuum to traffic, and today I’m going to be sharing those tips with you.
First of all, Pinterest is not a social media site. There’s this common misconception that Pinterest is a social media platform, but actually, now it’s becoming more of a search engine, like google or bing. The reason for this are simple:
- Pinterest works with keywords, not hashtags. All search engines work with keywords.
- It is not about you, it’s about your audience. Social Media is where you post about yourself.
So Pinterest is not a social media platform, but in fact it is a search engine, because Pinterest algorithm works the same way as Google’s or Bing’s (a search engine’s).
KEYWORDS IN PINTEREST ALGORITHM
Keywords, keywords, keywords. I cannot stress the importance of Keywords in Pinterest. Keywords are the base of Pinterest, that’s how Pinterest works. Keep keywords everywhere. Remember: if you don’t use keywords, there’s no way anyone can find your profile.
Keywords basically are the focus words that quickly tell what the topic of your Pin is. So when someone searches a keyword you’ve put into your Pin description or your Profile, you will come up in their search results.
BOARDS AND GROUP BOARDS
This is where you come in. Boards are basically a collection of Pins where you can store Pins of a specific topic. By categorising your pins into boards, it makes it easier for people to find you and quickly know what you blog about without having to read the entire description. Take a look at this board:
You can clearly see that all the Pins in this board are related to room decor, and ways to decorate your room. By categorising your pins into boards, it makes it easier for people to find you and quickly know what you blog about without having to read the entire description.
Group boards are also important as they help you engage with other people like you and chat with them, and just know what they’re up to, etc. They are also a great way for other relevant bloggers to find you. This is not related to Pinterest algorithm, but it is necessary for attracting traffic.
A good pin should always consist of a keyword-rich description, no hashtags, a keyword rich title, a good attractive portrait image (vertical image, because horizontal ones get lost in the sea of Pins up there) that has big, legible, but elegant text that tells you what it is about. Again, this has nothing to do with Pinterest algorithm, but it is necessary for attracting traffic.
This is the first and foremost thing you need to do: convert your normal profile into your business profile. This allows you to add your own pins instead of saving them directly from your blog. It also introduces other features like viewing the traffic coming from Pinterest, etc. So do that, because it will help you a lot.
And that’s really all you need to know about Pinterest before you can start kicking butt up there. You can check my Pinterest here. And that’s it. Bye!